air max 95 shoes sale Nike has a number of mobile apps, including Run Club, Training Team, and its shopping-centric in the store app, just called Nike. But if you’re nuts enough about sneakers to qualify to be a sneakerhead, you probably use its SNKRS app the most.

nike air max 90 sale It’s Nike’s main channel for its high-demand, limited-release shoes as well as insider info behind them, such as their pattern inspiration. Nike wields it in order for its most-engaged shoppers to unlock exclusive products. The company has also made it a venue for those people customers themselves, showcasing their photos ones wearing their Nikes within a dedicated feed.

nike air max 97 sale Part of Nike’s prefer to target other communities in this way is by using lesser number of models in its advertising content and instead having more real Nike customers who may have joined its NikePlus account program. One of by far the most successful new features in SNKRS is known as SNKR Stories, which replicates the slideshow type of Instagram’s Stories feature.

nike air max mens Faris came to Nike by Virgin Mega, a startup he started within Richard Branson’s Virgin Group aimed at creating mobile experiences regarding fan communities. Nike at one point approached it to check out what they might perform for Nike’s sneakerheads. It ended up acquiring the business in 2016—the first of a group of tech acquisitions it’s created.